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Videos
Reaching markets with semiotics and cymbol
Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Kourosh Newman-Zand
Company: Space Doctors Ltd
June 15, 2017
Videos
Successful snacks and shopper insights (Spanish)
Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...
Catalogue: Latin America 2017: #IN
Authors: Jorge Andrés Mendez, Juan Pablo Garcia
Company: Synapsis
June 15, 2017
Videos
Seller centric
Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Rhea Fox
January 15, 2017
Videos
Super-diversity research
If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Adelina Vaca, Alfredo Troncoso
January 11, 2017
Videos
Coca-Cola culture club (Spanish)
This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...
Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
Videos
